2008 Mitsubishi Lancer Evolution Gsr Evo X (modified, Stage 1 Shortblock, Etc.) on 2040-cars

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2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

Mitsubishi planning three all-new concepts for Tokyo show

Even with new models like the 2014 Outlander and Mirage in its stable, Mitsubishi could sure use a little excitement injected into its lineup. Fortunately, it looks like a trio of concepts headed to the Tokyo Motor Show could finally help spark some enthusiasm for the troubled automaker.
All we have to go on right now is a pair of teaser images for the three concepts, but it does reveal a possible new design language for Mitsubishi. The Concept GC-PHEV (shown above) is a fullsize, plug-in utility vehicle, and it could very well be a harbinger of the Montero/Pajero replacement that we heard about earlier this year. Mitsubishi will also unveil a compact plug-in crossover called the Concept XR-PHEV designed to look like a "sport coupe" as well as the Concept AR compact MPV, which will utilize a small-displacement, turbocharged engine.
There is still no word on the next-gen Lancer, Galant or subcompact sedan mentioned in recent reports, but the announcement below does show promise for Mitsubishi's lineup of plug-in cars.

2014 Mitsubishi Mirage

This could have been something great. Last fall, Mitsubishi slapped its triple-diamond badge on a dainty little hatchback called Mirage, offering plenty of functionality and 44 miles per gallon on the highway, all starting at a super-low $12,995. For budget shoppers, this seemed to be a good thing - not to mention a much-needed breath of fresh air for the company's waning US automotive arm.
I will fully admit to being a bit harsh on the Mirage following its debut at the 2013 New York Auto Show, often making it the butt of jokes with my colleagues. But at the end of the day, I love cheap, basic, honest little cars like this, and I wasn't prepared to write off the Mirage until I spent some time behind the wheel. After all, on paper, a Mazda2 looks pretty unremarkable, and yet it's one of my favorite small cars to drive.
Much as I wasn't looking forward to putting my foot in my mouth, I was sort of hoping to feel the same way about the new Mirage. It's a bland package, but it could have been filled with the same spunky spirit and well-meaning composure of vehicles like the aforementioned Mazda, or even stuff like the Honda Fit or Chevy Spark and Sonic.