2010 Mitsubishi Lancer Es on 2040-cars

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Mitsubishi denies plans for Toyota/Subaru rival sports coupe

Forgive us for being wistful, but there was a time when Mitsubishi coupes and sports cars were the downright awesome. The 1990s brought us the all-wheel drive, turbocharged Eclipse GSX and the twin-turbocharged 3000GT VR-4 (seen here). The times, they were good.
Fast-forward to today, and the Lancer Evolution exists as Mitsubishi's sole, true performance offering. Mitsubishi killed off the Eclipse last year, by which time it had lost much the luster of its predecessors. With an affordable Japanese sports car fomenting underway thanks to Scion FR-S and Subaru BRZ, one may think that it's an ideal time for a brand like Mitsubishi to jump back into the performance coupe game. A rear-drive Mitsubishi sports car to take on the Toyobaru twins could be just what the brand needs to gain some mindshare among consumers.
Not so, says Osamu Masuko. The president and executive director of Mitsubishi told reporters at the Sydney Motor Show, "Our engineers are very prominent to investigate new technologies, but to use that technology they are not that good to bring the revenue to make that money." Read: the engineers want to do it, but the company does not find it to be financially responsible.

The 100,000th EV sold in the US is... a Mitsubishi i-MiEV

The news here isn't that 100,000 EVs have been sold in the US, although that's quite the accomplishment. It's that the 100,000th car is a Mitsubishi i-MiEV - a car that takes nearly a full day to recharge on a standard outlet and can only travel about 62 miles per charge (according to the car's Monroney).
Jabs at the Mitsubishi aside, the fact that US dealers have moved 100,000 electric cars is made more impressive in that it's only been done since the latest generation of EVs arrived, typified by the Nissan Leaf, Ford Focus Electric and aforementioned i-MiEV. Chronologically, that means roughly the last two years. It's a number that we can only expect to climb, as EVs gain a stronger foothold among manufacturers and consumers.
Plug In America, an EV advocacy group, crunched the numbers for a contest called #PIA100K, to find the lucky buyer, who would be given a ClipperCreek Level 2 charger (which takes the i-MiEV's recharge time down to just seven hours). The winner, Rich Salmon of Grand Bay, Alabama, picked up his i-MiEV from Pete Moore Mitsubishi.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.