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Nissan reveals the face of the new Qashqai

Last week Nissan revealed the first teaser image previewing its upcoming new Qashqai. That one was wearing a big sheet and showed us little other than its basic shape and a few highlighted details, but now the Japanese automaker has released the first undisguised-ish image of the new European-market crossover.
From the image above we can tell the new Qashqai will carry the familiar face of Nissan's latest crossovers well, with the U-shaped grille and angular LED accents in the headlamp clusters. The sharp creases in the hood also make it stand out as quintessentially Japanese, particularly in a crossover market where they can all start to look the same.
We'll have to wait just a few more days to see the full thing, with the reveal set for November 7, but Nissan also released a tidy infographic showing just how successful the outgoing Qashqai has been for it in the European market. Check it out below.

The Carlos and Dieter Show promises more collaboration

Daimler and Renault-Nissan said Friday the automakers have expanded their four-year-old alliance to include putting a Renault diesel in the Mercedes C-Class, a Mercedes gasoline engine in an Infiniti and possibly will involve automated driving technologies in the near future. At a joint Paris Motor Show press conference dubbed 'The Carlos and Dieter Show' by European media, Renault-Nissan CEO Carlos Ghosn and Daimler CEO Dieter Zetsche said the alliance between the automakers is running strong and will expand into any area that makes financial sense for both companies.
Ghosn and Zetsche said the alliance between the automakers is running strong and will expand into any area that makes financial sense for both companies.
Daimler and Renault-Nissan began their partnership in 2010 with plans to collaborate on three projects. They've since expanded that and are working on 12 projects together, including building a joint plant in Aguascalientes, Mexico. Renault-Nissan and Daimler are launching their first vehicles developed together from scratch: the Renault Twingo (which went on sale in September) and the new Smart Fortwo and Smart Forfour, which go on sale in November.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.