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2013 Nissan Frontier gets substantial price drop, better fuel economy

With the competition dwindling (or dying) among compact trucks, Nissan is looking to make some minor changes to the 2013 Frontier to snag a few extra sales for its aging pickup. Pricing and fuel economy are probably two of the most important vehicle stats among new-car buyers, and the 2013 Nissan Frontier has made vast improvements in both areas over the 2012 model.
First things first: The MSRP of both the King Cab and Crew Cab models have dropped by $1,270 with new starting prices of $17,990 and $22,030 (*not including the $845 destination charge), respectively. The biggest price drop is seen on the SV Crew Cab 4x2, which dropped $1,450 to its new price of $23,990. The important thing here is that the 2013 Frontier King Cab is now priced just a few hundred dollars more than a regular cab version of the Toyota Tacoma. Nissan is also offering a new SV Value Truck Package that includes all the equipment of the previous SV Premium Utility Package (spray-on bedliner, Utili-Track in-bed cargo system with four adjustable cleats and Bluetooth) and adds in a rearview monitor and dual-zone air conditioning.
Another key change made for 2013 was to the Frontier's fuel economy. Except for the base-model truck (King Cab, inline-four, manual transmission, two-wheel drive), all other configurations have seen increases in city and/or highway fuel economy to the tune of one or two miles per gallon; the biggest improvement was to the V6 models with the automatic transmission, which saw an improvement of one mpg city and two mpg highway. Nissan accomplished this with better aerodynamics and updated internal engine components to reduce friction. Aero changes include a seal between the cab and bed, a tailgate spoiler and a new front chin spoiler. For more details on the 2013 Frontier - including a full pricing breakdown - scroll down for the official press release.

Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?