Original California Car 46000 Miles on 2040-cars

Auto blog

Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Nissan presents NV200 is the brave new face of London taxis [w/video]

In most cities, just about any vehicle can serve as a taxi - so long as it meets the owner/operator's requirements for reliability, comfort and utility. But certain cities have their own unique taxis, and Nissan has been working hard to corner those markets. It has already designed specific taxis for such locations as New York, Barcelona and Tokyo, but its latest effort will bring a new Hackney Carriage to the streets of London.
A year and a half ago, Nissan displayed its NV200 on the streets of London in traditional black livery. But this new design takes the customization for the British capital one step further. Working closely with the mayor's office and with cab drivers across the city, Nissan's European design center in the Paddington district has reskinned the NV200 specifically to serve as the new black cab in London. The new face features round headlights, a new grille, LED lighting and a restyled front bumper. The steering has also been reconfigured to meet the 25-foot turning circle requirements for Hackney Carriages, as the black cabs are known on the streets of London.
The result is a distinctly British take on the NV200 taxi - one that we're guessing won't go without its fair share of controversy. Nissan will begin offering the black cab at the end of the year with a 1.6-liter gasoline engine mated to an automatic transmission, a powertrain said to be cleaner than the diesels used in existing taxis. And Nissan should know, having supplied many of those 2.7-liter turbodiesels in the '80s and '90s. But if that's not clean enough, the Japanese automaker will also begin selling an electric version, the e-NV200, starting next year. Watch the video clip and read the full details in the press release below.

Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.