2009 Nissan 370z Touring Custom on 2040-cars

Auto blog

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Kaz and Shiro talk Gran Turismo 7 details, Titan Nismo and more in AMA

One of the greatest innovations to come about thanks to the gigantic popularity of Reddit is the Ask Me Anything (AMA) question and answer format. The AMA becomes especially worthwhile, of course, when the person(s) answering the questions have detailed information or insight on products we love.
So, in the case of the recent AMA session with Gran Turismo creator and mastermind Kazunori Yamauchi (above), and his buddy and Nissan chief designer Shiro Nakamura (right), it was basically must-read stuff.
The pair really lived up to our expectations, too, with Kaz offering a lot of useful information about the future of the Gran Turismo franchise (especially the upcoming GT7 for Playstation 4), and Shiro promising to bring some interesting new ideas back to his colleagues at Nissan.

2015 Nissan GT-R Nismo to hit 60 mph in 2 seconds?

Here's your daily dose of incredulity - AutoExpress is reporting the 2015 Nissan GT-R Nismo will hit 60 miles per hour in two seconds. Okay. The report comes from an unnamed source that AE spoke with at the Goodwood Festival of Speed, and would mean that the GT-R Nismo, a car that will likely sit below $150,000, will be able to outsprint (over short distances) a 1200-horsepower, $2.58-million Bugatti Veyron Super Sport.
Citing a more potent version of the GT-R's twin-turbocharged V-6 along with a healthy drop in weight, AutoExpress says that the performance is the result of the same group that helped develop the Juke Nismo, Williams Advanced Engineering. An unnamed engineer for Williams (it's not made clear if this is the same source from Goodwood) notes that there are improvements to be had "even with a car like the GT-R."
As exciting as the GT-R Nismo is going to be, we're having a hard time accepting that it will be able to hit 60 in two seconds flat, at least on street tires. What do you think? Have your say in Comments.