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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2014 Nissan Rogue

The compact crossover segment is crowded because it offers near-perfect transportation for small families and empty nesters alike. As more and more consumers discover the benefits of compact crossovers - riding tall in traffic, enjoying four-cylinder fuel economy and the confidence of all-weather traction - automakers are jumping into the game to meet the increasing demand. Today's choices, in no particular order, include the Honda CR-V, Jeep Cherokee, Mazda CX-5, Hyundai Tucson, Mini Countryman, Subaru Forester, Kia Sportage, Volkswagen Tiguan, Ford Escape, Mitsubishi Outlander, Toyota RAV4 and this Nissan Rogue. Nearly all start around $22,000 in base trim and work their way reasonably upwards with more appealing trim levels and options. If you spend much over $33,000 in this segment, you are a glutton for frosting.
The latest player from Nissan is its all-new second-generation Rogue, introduced late last year as a 2014 model. After a brief First Drive in October, we recently welcomed back the Rogue for a week-long review. The plan was to embed the compact crossover into a family routine during the holidays, where it would receive a hearty workout hauling everything from five adult passengers and their shopping bags to trays loaded with warm honey-glazed hams and pecan pies for a dinner party. The compact CUV handled all with poise, but everything wasn't as sweet as its edible cargo.

Nissan to unveil next-gen Qashqai on Nov. 7

Never heard of the Nissan Qashqai? That's alright, because Nissan has a big crossover lineup, and this one is only sold overseas. But in the markets where it's available, it's been an unbridled success and the cash-cow its name suggests. It was introduced in 2007, and by the end of that year, Nissan had already sold 100,000 of them in Europe alone. By 2011 it had made a million of them, and to date has sold over two million worldwide. And now it's preparing to launch an all-new model to replace it.
Spied while undergoing development a few months ago, Nissan has now announced that it will reveal the new Qashqai on November 7th. But to keep us on our toes, the Japanese automaker has released this teaser image.
Cloaked and looking like something out of Tron, the new Qashqai promises to borrow heavily from the Resonance concept shown earlier this year in Detroit (a bit ironic since the Qashqai isn't sold here) and follow the lead of the new Rogue (or X-Trail as its known in markets where it shares showroom floorspace with the Qashqai).