2012 Nissan 2.5 S on 2040-cars

Auto blog

Nissan shows self-cleaning car coated in nano paint

Washing the car is an activity like mowing the lawn that some people love and others find to be an absolute chore. For the latter group, Nissan may have an answer. Nissan is testing a nano-paint coating that could make the car wash a very infrequent place to visit.
Shown on a European Note hatchback, the key is a special layer of super-hydrophobic and oleophobic material called Ultra-Ever Dry that is sprayed over the paint. It creates a protective layer between the body and environment, and it means that when dirt or water come into contact with the car, the gunk just sheets away.
Nissan admits that the coating is still early in testing. The key will be if the stuff can actually last for the long term, and the company will be analyzing it over the coming months to see how it will react in different conditions. At the moment, the automaker has no plans to offer Ultra-Ever Dry as a standard feature, but it may make it available as an aftermarket addition in the future. Scroll down to watch the video of Nissan testing the stuff in some very dirty conditions.

Nissan previews new Sport Sedan Concept ahead of Detroit debut

When the Cobo Center opens its doors in a couple of weeks for the Detroit Auto Show, there'll be plenty of new metal on display - and this is the latest.
Nissan announced today that it will bring a new Sport Sedan Concept to the Detroit show, releasing the short statement below accompanied by the teaser image above. Expected to hint at the next Maxima, the concept "previews a new energetic design direction that amplifies Nissan's legendary approach of applying sports car principles to a sedan."
That's about all Nissan is saying for now, so we'll have to wait a while longer to find out more. But the concept will be joined on the show floor by the IDx Freeflow and IDx Nismo concepts that'll be showcased for the first time in North American after their debut at the Tokyo Motor Show over a month ago.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.