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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

2015 Nissan GT-R Nismo to hit 60 mph in 2 seconds?

Here's your daily dose of incredulity - AutoExpress is reporting the 2015 Nissan GT-R Nismo will hit 60 miles per hour in two seconds. Okay. The report comes from an unnamed source that AE spoke with at the Goodwood Festival of Speed, and would mean that the GT-R Nismo, a car that will likely sit below $150,000, will be able to outsprint (over short distances) a 1200-horsepower, $2.58-million Bugatti Veyron Super Sport.
Citing a more potent version of the GT-R's twin-turbocharged V-6 along with a healthy drop in weight, AutoExpress says that the performance is the result of the same group that helped develop the Juke Nismo, Williams Advanced Engineering. An unnamed engineer for Williams (it's not made clear if this is the same source from Goodwood) notes that there are improvements to be had "even with a car like the GT-R."
As exciting as the GT-R Nismo is going to be, we're having a hard time accepting that it will be able to hit 60 in two seconds flat, at least on street tires. What do you think? Have your say in Comments.

Nissan to give Qashqai the Nismo treatment

Nismo is on a bit of a rampage lately. Once consigned to the fringes, Nissan has taken its performance sub-brand into the mainstream and let it loose on a whole mess of its products. The Juke Nismo was followed by a 370Z Nismo, and in Los Angeles, we saw the GT-R Nismo, Sentra Nismo concept and Juke Nismo RS.
So what's next from Nismo? According to the latest intel from across the pond, Nissan is working on a tuned version of its new Qashqai. Car magazine is reporting that the larger crossover will get the same 1.6-liter turbo four as the Juke Nismo, but with the RS model's 212-horsepower out and not the "base" model's 197. Expect all the other bells and whistles applied to transform a Nissan model into a Nismo one to apply as well.
If the Qashqai name doesn't ring any proverbial bells for you, that's alright, because it's only sold overseas, where it's one of Nissan's most popular models. The crossover (which looks like the new Rogue but is a substantially different model) was recently completely replaced, with engine options ranging up to 150 horsepower - so the jump to over 200 should make for quite a different beast altogether. Whether a parallel or subsequent program to give the Rogue a similar treatment is another matter, but given the pace at which Nismo seems to be running, that may only be a matter of time.