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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Nissan's Le Mans-bound ZEOD RC electric racecar nearing completion [w/video]

Nissan is working away on its ZEOD RC (Zero Emission On Demand Racing Car) which is still on pace for a Le Mans arrival in 2014. As of right now, the DeltaWing-shaped car's carbon-fiber tub and chassis have been completed. The next step will be installing the twin electric motors and fitting the seat of driver and GT Academy winner Lucas Ordóñez. If the current schedule sticks, the zero-emissions racer will hit a UK track for test laps in September.
But while those initial shakedown laps will be under full electric power, it's unclear whether the setup fielded in the UK will survive until Le Mans. Nissan itself says that it will be testing a number of "electrified" drivetrains ahead of the 2014 24 Hours of Le Mans, which is a significant departure from race car design - usually, the teams know what's powering their car before they start building it.
"Just developing a single powertrain option in only 12 months would be a mammoth task but we're looking to carefully examine a number of options to ascertain which will be best suited for Le Mans," said Darren Cox, Nissan's global motorsport director. Take a look below for a video and press release from Nissan documenting the ZEOD RC's build process.

Nismo smartwatch concept tracks both car and driver [w/videos]

Whether you agree or not, this writer believes that every supercar needs a wristwatch to go with it. Though the Nissan GT-R has been lacking in this one regard, Nissan is keen to correct that wrong. But while most of these automotive-inspired timepieces are decidedly mechanical, Nissan has gone a suitably different direction in creating its new Nismo watch concept.
The electronic smartwatch connects driver, car, watch and phone in a sleek design. The device allows drivers to monitor such parameters as the car's average speed and fuel consumption, access performance telematics on the track, monitor their own heart rate and interface with their smartphone via Bluetooth and a dedicated app. The watch can even tell the driver when it's time to bring his car in for scheduled maintenance, post lap times and such to popular social media platforms, and of course, you know - literally give you the time of day.
Though still in the concept phase, Nissan seems keen to bring this to market, has even gone so far as to design the packaging - made of tire rubber scraped off the track - and done it up in three colors: red, white or black. In the meantime Nismo will be showcasing the smartwatch concept at the Frankfurt show this week, where we hope to get a glimpse up close, but you can delve into the press release and the pair of videos below.