2004 Nissan Maxima Sl Sedan 4-door 3.5l on 2040-cars

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Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Nissan giving away Leaf-shaped air fresheners that smell like the future

We had to check our calendar to make sure it didn't read April 1, but since it's not April Fool's Day, we have to assume that Nissan of Europe really has created a special air freshener scent to give away this Christmas. To create this original fragrance, Nissan looked to Dr. George Dodd, a master perfumer and aroma academy scientist who looks a tiny bit like Santa Claus (we seriously aren't making this stuff up).
Like a mad scientist, Dr. Dodd went to work blending chemicals and fragrances to design a smell that matches the Leaf's Earth-friendly, zero-emission attitude. Once the "scent of the future" is transformed into the lovely Santa-driving, Leaf-shaped air freshener you see above, Nissan of Europe will be giving one to its employees, Leaf customers and "select electric car fans." Sadly, EV - and scent - enthusiasts here in the US will be stuck with the tried-and-true pine tree air freshener.
We don't want to ruin exactly what Dodd finally came up with for the "scent of the future," but you can find out for yourselves in the video and press release posted below.

2014 Nissan Rogue

When I first started in this whole automotive journalism biz, I held a sort of hodgepodge receptionist/gopher/production assistant role, and each morning as the staff filed in, I'd ask them how they liked whatever car they were assigned to drive the previous night. Most of my colleagues would regale me with anecdotes about how good or bad a vehicle was, but one co-worker, every single morning, would answer my query with the exact same phrase: "It was fine."
I always assumed this was just a brush-off, an "ask me again after I've had a cup of coffee" sort of response. But then I found myself in a similar moment of brevity following the launch of the 2014 Nissan Rogue earlier this week. After returning home, a friend asked me what I thought of the new Rogue, and I replied, word for word, "It was fine."
And, well, it was. Nothing worth wasting exclamation points over, good or bad. Aside from something like the interesting-to-drive Mazda CX-5 or funky-looking Jeep Cherokee, nothing in this class really tries to set the world on fire. And that, right there, is fine. Nissan doesn't need to do anything crazy with its second-generation Rogue. It just needs to offer a well-equipped crossover that's handsome, functional, efficient and priced right - sticking to the same formula that made the first-generation model so successful while offering the latest crop of creature comforts in a more modern package.