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Nissan to build Golf-fighter in Spain

Nissan hasn't had a proper European entry in the ridiculously popular compact hatchback segment since it stopped offering its somewhat staid and uninspiring Almera (above) in 2006. According to Automotive News Europe, the new machine, which will not be called Almera, will be marketed against the Volkswagen Golf and Ford Focus - two extremely popular models in Europe. Production is slated to begin in July of 2014.
The new compact will be built in Barcelona, Spain, at the factory that currently builds the Pathfinder, Navara pickup and NV200 commercial van. An investment of $178 million will be made to assemble the compact car, and an additional $27 million will go to the plant to create more trucks and transmissions for electric vehicles.
The decision to invest in Spain comes after the automaker successfully renegotiated contracts with local unions. Similar talks are underway in France, where Nissan partner Renault is based, but as of yet no new agreements have been struck. Feel free to browse through the official press release below.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Nissan to unveil next-gen Qashqai on Nov. 7

Never heard of the Nissan Qashqai? That's alright, because Nissan has a big crossover lineup, and this one is only sold overseas. But in the markets where it's available, it's been an unbridled success and the cash-cow its name suggests. It was introduced in 2007, and by the end of that year, Nissan had already sold 100,000 of them in Europe alone. By 2011 it had made a million of them, and to date has sold over two million worldwide. And now it's preparing to launch an all-new model to replace it.
Spied while undergoing development a few months ago, Nissan has now announced that it will reveal the new Qashqai on November 7th. But to keep us on our toes, the Japanese automaker has released this teaser image.
Cloaked and looking like something out of Tron, the new Qashqai promises to borrow heavily from the Resonance concept shown earlier this year in Detroit (a bit ironic since the Qashqai isn't sold here) and follow the lead of the new Rogue (or X-Trail as its known in markets where it shares showroom floorspace with the Qashqai).