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Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Nissan GT-R takes a bloody whack at supercar rivals in fake ads

A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European exotics costing twice or three times as much.
That's the inspiration for this trio of fake ads from photographer Tim Kent. In this mock campaign, Kent has depicted the GT-R as a butcher's knife and the European exotics as pieces of slaughtered meat. Ferrari is symbolized by a package of horse meat, Porsche by a pack of sausages and Lamborghini as a pair of, um... "prairie oysters".
Of course the ads are never going to run anywhere, and if you're squeamish (or vegetarian) we wouldn't suggest looking at them in close proximity to your lunch. But we have to admit they're creative, and effective.

Nissan Qashai gets the Juke R treatment

It would appear that we're a little behind the times on this one, but a UK-based tuner of the Nissan GT-R is creating its own take on the lustworthy Juke-R starting with the Nissan Qashqai crossover. Severnvalley Motorsport claims to be the leading authority for tuning of the current GT-R in Europe. The outfit is now turning its attention to stuffing the drivetrain of a GT-R under the body of a Qashqai+2 - a seven-passenger compact crossover similar in size to our Nissan Rogue - resulting in the Qashqai-R.
The project started back in March when Severnvalley took delivery of a new Qashqai. After stripping the crossover down to its bare essentials and building a custom jig to support the body shell, it was then transferred onto an awaiting GT-R chassis. The crew aimed to keep Qashqai's appearance as stock as possible, but fender extensions and hood vents were required to accommodate the sports car underpinnings.
The white Qashqai-R seen above will be tuned to produce 900 horsepower, while a black version will get bumped up to 1,000 hp. And, looking at the build photos, we surmise that this project will take nothing less than a herculean feat of supercar determination before it's through.