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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Nissan Note getting a little louder with Nismo versions this fall

Nissan's Nismo performance division has been getting more chances to shine recently with tuned models like the Juke Nismo RS and GT-R Nismo. But its latest creation moves closer to the bottom of the Japanese brand's lineup to make a hot hatch out of the (Versa) Note.
At least in Japan, the new model is due this fall, and Nismo is keeping a lot of the details about its latest creation a secret for now. What we do know is that it'll be available in two trims - the Note Nismo and the sportier Nismo S. "The development concept of this model was to build a car that makes you want to keep driving, no matter where your destination may be," said the division's chief product specialist, Hiroshi Tamura, in the company's announcement.
Aesthetically, the Note Nismo looks the way a tuned Nissan should, with the division's signature red trim outlining the car. It also wears a new, mesh grille, lower air dam, red side sills and rear spoiler. Inside, the S gets standard sport seats with full Recaro buckets as an option. Nissan didn't release technical specs for either version, but it promises that the S also gets a tuned engine with a five-speed manual.

2014 Nissan Juke Nismo RS priced from $26,120*

We'll admit, we're quite excited about the Nissan Juke Nismo RS, especially now that its price has been revealed. For $26,120, you can get the sharpest, sportiest Juke outside of the over-caffeinated, 545-horsepower Juke R.
That base price reflects the cost of the Juke Nismo RS you really want - the front-drive model, complete with six-speed manual. Snagging an all-wheel-drive, CVT-equipped version will cost an extra $2,000. Those prices don't include an *$810 destination charge.
The Juke Nismo RS boasts an extra 18 hp and 26 pound-feet of torque over the 197-hp Juke Nismo, thanks to things like a new exhaust. The big, must-have feature, though, are the Recaro thrones fitted in the front of the RS. As we said when the hot Juke debuted in LA last year, the seats alone may be worth upgrading to the RS model.