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2015 Nissan Versa Note adds sporty-ish SR trim

Thu, 06 Feb 2014

The funny, little Nissan Versa Note is getting a new trim level - two, actually - for the 2015 model year. And the one you see above is the sporty-ish Note SR, making its debut at the Chicago Auto Show this week.
Underneath, it's the same Versa Note we've already driven, complete with Nissan's 109-horsepower, 1.6-liter inline four-cylinder engine and up to 40 miles per gallon highway. The SR's changes are purely cosmetic, with a revised front fascia featuring smoked headlamps, standard foglamps and black chrome accents. Those are matched with new dark-finished 16-inch alloy wheels, revised mirrors and side sills, along with a new rear roof spoiler.
A few interior enhancements have been made, as well, with the addition of a "370Z-inspired" leather-wrapped steering wheel, suede-like fabric on the seats with orange accents and a piano-black center stack.

Nissan Rogue gives brand rare monthly sales lead over Honda

Tue, 04 Feb 2014

The five top-selling brands in the automotive industry are usually Ford, Toyota, Chevy, Honda and Nissan, in that order. This lineup emerged intact when counting a year's worth of sales for 2013, and there was no reason to expect it would change at the beginning of 2014. But it did. Thanks to surging sales of its all-new Rogue, Nissan managed to pull ahead of Honda to become the fourth best-selling auto brand in January 2014, selling 81,472 units (an increase of 10.41 percent compared to January 2013) to Honda's 80,808 (a decrease of 3.96 percent).
The Rogue led the way for Nissan, contributing an additional 4,880 units in January compared to the same month last year - a 54.5-percent increase for a grand total of 13,831 units. But the Rogue had help, with the Frontier pickup adding an extra 2,307 units (an 87.9-percent increase), the Juke an extra 1,081 units (a 45.8-percent increase), the Altima an extra 1,051 units (a 4.9-percent increase) and the Maxima an additional 983 units (a 32.9-percent increase). Honda, meanwhile, was hurt by falling sales of the Accord (down 13.9 percent) and Pilot (down 7.6 percent), and stagnant sales of the Civic.
Honda, however, should take pride in the fact that it's luxury division, Acura, outsold Infiniti, Nissan's luxury division, last month - 10,823 units sold to 8,998. That margin of victory was large enough to keep the parent company of American Honda ahead of Nissan North America for the month of January.

Nissan settles with FTC over misleading dune buggy ad [w/videos]

Fri, 24 Jan 2014

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.