2013 Nissan Platinum on 2040-cars

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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Meet the man who took a year sabbatical to drive his 1967 Datsun Fairlady Roadster

A quiet drive in the country can be the most relaxing thing in the world. What if it didn't have to end, and you could keep driving for a week, a month or even a whole year? That's what Scott Fisher is doing by taking a one-year sabbatical from work and driving his 1967 Datsun Fairlady Roadster around North America.
"I had owned a manufacturing business in Las Vegas for 16 years. I knew I needed to kinda' get out, and unwind, and get my mojo back," said Fisher.
Fisher's trip has covered over 30,000 miles through 44 states and 7 Canadian Provinces, and it is not over yet. He left from his home in Las Vegas, NV, last spring and drove to the Pacific. From there, he drove up the coast to the Canadian border and aimed the car for the Atlantic. He just posted on his blog about visiting the Nissan headquarters and museum in Franklin, TN, and his next stops are Mississippi and New Orleans, LA.

Nissan giving away Leaf-shaped air fresheners that smell like the future

We had to check our calendar to make sure it didn't read April 1, but since it's not April Fool's Day, we have to assume that Nissan of Europe really has created a special air freshener scent to give away this Christmas. To create this original fragrance, Nissan looked to Dr. George Dodd, a master perfumer and aroma academy scientist who looks a tiny bit like Santa Claus (we seriously aren't making this stuff up).
Like a mad scientist, Dr. Dodd went to work blending chemicals and fragrances to design a smell that matches the Leaf's Earth-friendly, zero-emission attitude. Once the "scent of the future" is transformed into the lovely Santa-driving, Leaf-shaped air freshener you see above, Nissan of Europe will be giving one to its employees, Leaf customers and "select electric car fans." Sadly, EV - and scent - enthusiasts here in the US will be stuck with the tried-and-true pine tree air freshener.
We don't want to ruin exactly what Dodd finally came up with for the "scent of the future," but you can find out for yourselves in the video and press release posted below.