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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

2014 Nissan X-Trail is the Rogue's identical twin [w/video]

Up until now, the Rogue and X-Trail were two different compact crossovers that competed in the same segment for Nissan, except one was sold only in the US and the other Europe. So why, Nissan asked, aren't they exactly the same? Thus, with today's reveal of the redesigned 2014 Nissan Rogue, our team on the ground at the Frankfurt Motor Show also met its new identical twin, the 2014 Nissan X-Trail.
Unlike the Rogue, the former X-Trail was a boxy thing that put on the airs of an SUV, so this new look is likely a larger departure for Europeans than it is for us 'Yanks. From what we can tell comparing their press releases, these two crossovers are practically identical save for the badge on their rear liftgates, both now offering an optional third row of seating and a slew of infotainment and active and passive safety features.
The one thing that may differ between the two are the engines on offer. While we know the Rogue has a 2.5-liter inline four-cylinder engine producing 170 horsepower and 175 pound-feet of torque, Nissan's remaining mum on what will motivate the X-Trail. The prior model offered both gas- and diesel-powered models, which we feel safe in assuming will continue (perhaps opening the door for a diesel-powered Rogue in the US some day). Nissan says we'll know more closer to the X-Trail's on-sale date, which is stated simply as being "next year," whereas the Tennessee-built Rogue will be going on sale in the US this fall.

2013 Nissan e-NV200 taxi will carry Catalunians quietly beginning next year

The Nissan e-NV200, currently in the final phases of testing with FedEx fleets in various countries, will be getting more demanding cargo next year in Barcelona when it goes into service as a taxi. Unveiled at the Frankfurt Motor Show by Carlos Ghosn and with the mayor of Barcelona, Xavier Trias, in attendance, the e-NV200 is the van slightly reworked into a unique design and resting on a Leaf electric powertrain.
The NV200 van is built in Barcelona, and when the electric version goes into production there next year it will begin its public beta will as part of a set of initiatives the Spanish city has for zero-emissions transportation. Nissan will be helping with the build-out of infrastructure such as charging stations, while the city elders get to work on allocating privileges and special spaces for the e-NV200 taxi drivers.
After the Catalonian debut Nissan says the electric hauler will make its way to other parts of the world. Nothing's been said yet about whether it will join our combustion-engined NV200 taxis in New York. You can take a look at the fare-driven future in the high-res gallery above, and read more about it in the press release below.