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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

David Hasselhoff's own KITT replica up for auction

Depending on when and where you grew up, the name David Hasselhoff likely conjures up images of Knight Rider, Baywatch, pop singer, or possibly a washed-up TV actor, but one thing that can never be taken away from The Hoff is his connection to one of the greatest automotive icons in pop culture. The Knight Industries Two Thousand, usually shortened to simply KITT, was the real star of Knight Rider for many fans. Based on a Pontiac Firebird Trans Am, the car combined snarky quips for comedy relief and stunts to provide much of the show's actions. Now, Julien's Auctions is selling Hasselhoff's own replica as part of a larger sale of the actor's personal memorabilia collection.
This recreation is based on a 1986 Firebird and comes with all of the tech on the inside that now seems hilariously outdated, like the yoke steering wheel and plethora of buttons. The interior also thoughtfully includes a voice box with over 4,000 sound clips from the show. With a 5.0-liter V8 and an automatic transmission, performance is likely adequate and period correct. According to the listing, this car was created by fans and given to the Hoff. Sadly, the replica doesn't convert to Super Pursuit Mode like KITT could in later seasons, and we most associate KITT with conventional front-hinged doors to go with the power t-tops and ejector seats.
Bidding currently sits $27,500 with eight bids, since starting at $15,000. Julien's predicts it will sell for between $30,000 and $50,000. If there is some nostalgia for KITT in your heart, there is still plenty of time to bid.

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.