2009 Porsche 911 Carrera S on 2040-cars

Auto blog

Porsche Boxster/Cayman GTS, Macan, 911 Targa details leaked

The folks over at Jalopnik have published some rather interesting images from what looks to be a presentation held inside Porsche's North American headquarters in Atlanta, GA. What these leaked photos reveal is pretty significant - details about several of the brand's upcoming launches, including GTS versions of the Boxster and Cayman, a new 911 Targa, and information about the Macan crossover that will debut at this year's Los Angeles Auto Show. Of course, none of this information has been officially verified, but it all looks and sounds pretty believable to us. So, let's dig in.
First up, Porsche will launch the Boxster and Cayman GTS models at next year's Beijing Motor Show in April. Upgrades for the GTS models will include a 15-horsepower bump, standard manual transmission (with optional dual-clutch PDK), standard Porsche Active Suspension Management (PASM) and a slightly quicker 0-60 time. Jalopnik reports that these models will cost around $75,000.
We've spied the soon-to-be-revealed Porsche Macan (pictured right) on several occasions, and these slides suggest that the small crossover will have two different types of turbo power under its hood. The Macan S will use a 3.0-liter turbocharged V6, while the Macan Turbo will use a 3.6-liter unit. Seven-speed PDK transmissions are expected to be fitted to both, and this leaked information states that the new, small Porsche will cost $52,000 and $75,000 for the S and Turbo versions, respectively.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

1949 Gm?nd Porsche shows the birth of an icon

The Austrian village of Gmünd is more than just difficult to pronounce; it's also the birthplace of the Porsche brand. Before the company ever started building sports cars at its current home base near Stuttgart, the fledgling business completed several vehicles in the tiny town in Southern Austria. In this video, former Pikes Peak International Hill Climb champion Jeff Zwart takes a look at a 1949 Gmünd coupe to see how the company has evolved since its earliest days.
The thing to note about the Gmünd-built Porsches is their absolute design simplicity. The phrase "form follows function" gets bandied around a lot, but it really means something when you look at these early cars. However, the minimalism was partially out of necessity. The vehicles were meant to be sporty but certainly weren't rockets. Power came courtesy of a modified Volkswagen Beetle engine, and anything extraneous would have slowed the models down. Scroll down to watch Zwart go back in time to Porsche's beginnings.