2009 Porsche 911 Carrera S Cabriolet Pdk Carrera S on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche planning customer driving center at Le Mans

Porsche seems to be on a campaign to build driving centers for its customers to allow them to experience the capabilities of their cars on track. It has one under way in Los Angeles, another in development at its North American headquarters in Atlanta, and a British center set up at the Silverstone circuit. Now the latest reports indicate that Porsche is planning yet another driving center at Le Mans.
The new facility is earmarked to be built at the Circuit de la Sarthe right by the start/finish line, incorporating the Porsche Curves that bridge the Arnage corner and the Ford Chicanes on the West side of the famous track.
Porsche is reportedly still seeking approval from the Automobile Club de l'Ouest that manages the circuit, and once given the green light, would still take some time to complete. But the idea of driving a 911 flat out on the legendary track is likely to make more than a few mouths water, particularly as the German automaker prepares its full-on assault of the famous endurance race next year.

Porsche Cayman GTS in track battle with 996 GT3

Here's your tough question of the day: Would you rather drive a new Porsche Cayman GTS or a slightly older, 996-era Porsche 911 GT3? Certainly, both cars have their plusses. The Cayman is the more modern proposition, sure, but the GT3 is, well, a GT3. So yes, it's a tough decision.
If you're one of the lucky souls that have to make that choice, then this video from Evo should prove pretty helpful. It's a track battle, starring Jethro Bovingdon with a new GTS and an old GT3.
Calling the GTS "fantastically agile" and "fast, but it's also hilariously good fun," Bovingdon bangs home a solid lap time of 1:05.2 before switching to the GT3. It's remarkable to see just how dated the 996-generation 911 looks after viewing the newer Porsche, and from where we sit, it's further proof that the old car's headlights are something that's best forgotten. Styling qualms aside, though, can the GT3 keep up with its racy younger cousin?