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Porsche unlocks secrets of its mid-engine 911

Porsche is beginning to realize that it's sitting on a goldmine of automotive history with its secret vault full of rare cars. Autoblog toured it a few months ago, and we were amazed at all of the curiosities hidden inside. Now, it's starting to let more folks in thanks to a new series of YouTube videos. The first covered the 965 prototype that shoved a water-cooled, Audi V8 into one of its cars. Next up, a mid-engine 911 that acted as the powertrain test mule for the Boxster.
The Porsche 911 is inextricably linked to its rear-engine layout. They go together like peanut butter and jelly. However, at the time Porsche was developing the Boxster, the company didn't want to lay all of its cards out of the table during testing. As opposed to using camouflage, it put a whole different car on top. The prototype looked just like any other 911 Targa of the day, but the biggest giveaway that something was amiss was the heavily tinted rear window. By obscuring it, inquisitive journalists couldn't peak at the new engine that replaced the backseat.
It might not look like anything too important on the outside, but this is a major piece of Porsche Boxster history underneath. Scroll down to watch the video about this fascinating prototype.

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

2015 Porsche Macan Turbo

I knew it was a softball question, but I asked it anyway. It's pretty standard for automakers to offer up some examples of competitors when they invite the media to drive a new vehicle for the first time. If not stated outright, it's just as standard for some journalist to query about the competitive set as soon as the Q&A begins. I knew full well that Porsche believes it has a valuable new niche to itself with the 2015 Macan (and especially with the Macan Turbo), but I wanted to hear the answer to the competitor cars question anyway.
Porsche CEO Matthias Müller didn't hesitate for a second to respond. With a half-smirk appropriate to an executive that is about to launch the (very probably) most profitable and best-selling product in his brand's lineup he chuckled, "Of course, I could be arrogant and say this car has no competitors..."
Arrogant? Well, the grinning Müller certainly didn't give off a humble vibe as he proceeded to count down a list of German and British utility vehicles from various classes that are clearly behind the pace of the Macan in either looks, luxury, or sporting prowess - Range Rover Sport, BMW X3 and Mercedes-Benz GLK among them.