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Porsche finally gives up the goods on 2014 Macan

Preparing a beachhead in the marketplace for the 2014 Porsche Macan crossover has been a years-long project for the German company. We've been hearing and reporting on rumors of the vehicle from its ideation stage and have covered the Macan's birth thoroughly over the last 12 months, including teasers, rumors, spy shots, leaked videos and more. Now, just ahead of the LA Auto Show-debut of Porsche's first-ever compact crossover, the wait for details is at an end.
Porsche will offer the crossover in two flavors to start: Macan S and Macan Turbo. The S model will be fitted with a twin-turbocharged 3.0-liter V6 engine that makes 340 horsepower and will push the vehicle from 0 to 60 miles per hour in 5.2 seconds, then on to a top speed of 156 miles per hour. The Macan Turbo has even more impressive figures on all fronts: an all-new, 400-horsepower, twin-turbo 3.6-liter V6 engine; 0-60 mph in 4.6 seconds; top speed of 164 mph. Both models make use of Porsche's seven-speed PDK dual-clutch transmission as standard.
As impressive as these potent powertrains are the brakes Porsche is fitting to its new crossover. Six-piston monobloc fixed-caliper brakes live up front, grabbing 13.78-inch discs on the S model and tremendous 14.17-inch discs on the Macan Turbo. We're expecting serious stopping performance, to say the least.

Porsche Macan spied, all lit up and dodging flurries

We've seen the upcoming Porsche Macan testing on surface roads and even on the Nürburgring, but here we have our first spy shots showing a disguised prototype doing some winter testing in snowy conditions. Still obscured by plenty of camouflage attempting to mimic its larger Cayenne sibling, we still can't get a clear look at what the Macan's face and rump are going to look like, although it does appear that some details for the front lighting are starting to emerge.
Below the headlights, those are obviously decals trying to look like turn signal lenses, but it appears that there is still some sort of lighting being hidden judging by the small circles cut into the camo. Lower in the fascia, we can also see there are LED running lights not revealed on past prototypes. The entire rear end of this Macan prototype still appears to be tacked-on camo, but the side view appears to be in production form save for the poorly disguised rear quarter windows.
As we've seen in the past, Porsche engineers are still testing the Macan alongside the Audi Q5 with which it shares its platform. There has been no word as to when we could expect to see the Macan in production or concept form, but we'd have to guess that this compact crossover is getting ready to shed its camo very soon.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?