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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche considering turbo for new GT3 RS [w/poll]

Some automakers make one hardcore version of a sports car and are done with it. Or at least they make one at a time. Think Ferrari 458 Speciale, Lamborghini Gallardo Superleggera (or Super Trofeo Stradale or Squadra Corse) or Maserati GranTurismo MC. But not Porsche. It transforms the 911 into the hard-core GT3, the even harder-core GT3 RS, the you've-got-to-be-psychotic GT2 and the do-you-have-a-death-wish GT2 RS. The RS models take things to a further extreme, but what separates GT3 from GT2 models has traditionally been the use of foced induction: GT3s are naturally aspirated, while GT2s go turbo. But that could all be about to change.
According to the rumors making their round of the webosphere, Porsche is considering using a turbocharged engine for the next GT3 RS. The reason is that, as we all know, Porsche has already pushed the 3.8-liter flat-six in the existing GT3 about as far as it can go, and then some. And buyers expect not only a more bare-bones package with the GT3 RS, but also a bit of extra power.
Given that everything seems to be going turbo these days, the move might make some measure of sense, especially if Porsche wants to avoid with the GT3 RS the spontaneous combustion issues it faced with the GT3. But we can't help but wonder why, at that point, it wouldn't just skip the GT3 RS and go straight for the GT2.

Porsche 911 Targa Turbo for Geneva debunked, 919 Hybrid and 911 RSR racers coming instead

Porsche has proven adept at making sure there is a version of its venerable 911 for practically any wealthy driver's desires. If you just want a great all-rounder then buy a standard 911; open-air driving, then the Cabriolet is for you, and if you need a compromise between them, there is even the new 911 Targa.
Gossip earlier this week surfaced on various websites that at next week's Geneva Motor Show, Porsche had designs on introducing an even higher-performance Targa variant, a Targa Turbo. The rumored mashup would combine the wide body from the 911 Turbo with the super-complicated power roof from the Targa (see right). Assuming no changes in power, that would mean 520 horsepower or even 560 hp in a Targa Turbo S model. Unfortunately, we're hearing that this tasty bit of scuttlebutt is incorrect. Autoblog asked Nick Twork, Porsche North America Product Communications Manager, about the rumor, and his response couldn't have been clearer: "Totally false."
Twork did elaborate that company will be "debuting the Porsche 919 Hybrid, our new LMP1 race car" at the Swiss show, and Stuttgart has also announced this morning that will show its 911 RSR racecar, too - either of which we reckon is a lot more exciting than another Targa variant.