1984 Porsche 928 S 5 Speed on 2040-cars

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Preserving automotive history costs big bucks

$1.8 million is spent each year to maintain GM's fleet of 600 production and concept cars.
When at least two of the Detroit Three were on the verge of death a few years back, one of the tough questions that was asked of Ford, General Motors and Chrysler execs - outside of why execs were still taking private planes to meetings - was why each company maintained huge archives of old production and concept vehicles. GM, for example, had an 1,100-vehicle collection when talk of a federal bailout began.

Jack Olsen built one Porsche to do it all

Jack Olsen has built himself a lair called the 12-Gauge Garage, and inside that garage he built a lairy Porsche 911 nicknamed Black Beauty II. Although it looks like one of Stuttgart's models from the sixties or seventies, it is actually four decades of 911 gubbins from 1965 to 2000 thrown under one shell: the lightweight body is from 1972, the transaxle from 1977, the brakes from a 1986 Turbo, the engine from 1995, for example. It weighs 2,400 pounds and it's got 272 horsepower to get it going, but it's still a pure Porsche, Olsen saying, "If you stop thinking about what you're doing, it will remind you in very abrupt ways."
Olsen said the real point has been to have one car that does it all, so he does everything in his 911 from neighborhood runs to 7-11 to track racing - he loads the aero bits in the car and bolts them on trackside. And he says he'll never stop tweaking the suspension.
You can watch and hear the rest in Olsen's words in the video below.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.