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Nick Murray's problematic Porsche 911 shows the power of a viral video

When Nick Murray took delivery of his 2013 Porsche 911 Carrera S in June 2013, he had saved for it for the past five years. He didn't just pluck a random 911 off a dealer lot. He specially ordered his car with thousands of dollars in extras tailored just to him, and he captured all of the options on his YouTube channel. The love affair didn't last long. Eventually the channel became a place for Nick to air his growing list of grievances about his deteriorating 911. Eventually, his mix of righteous indignation and sarcasm went viral.
By late December, he had already had four warranty repairs done on the car. Things got much worse in March. The computers began resetting whenever Nick drove over large bumps. There was also an acrid, electrical smell that occasionally permeated the cabin. Murray filed for Lemon Law protection. Porsche Cars North America contacted him for the first time to fix the problem, but it didn't help.
Things culminated in April when Murray put up a new video that showed more troubles. He began arbitration with Porsche and asked for either his full purchase price back or an exact replacement. The company countered with a portion of what the car was worth, based on its mileage. Murray refused and turned to his YouTube watchers for help. He asked them to spread the word, and the video went viral with over 800,000 views as of this writing. Supporters posted it multiple times on Porsche's Facebook and Twitter sites.

Porsche celebrates 5M Facebook fans with crowdsourced one-off 911

Porsche's Facebook fan base appears to be accelerating as quickly as the cars it builds. The German automaker has just unveiled a special 911 Carrera 4S designed with crowdsourced input as a way to thank its five million Facebook fans.
The 911 features special Aquablaumetallic paint from Porsche Exclusive, contrasting 20-inch white Carrera S wheels and pinstriping, along with an aero package including a fixed rear wing. Inside, there are unique backlit sill plates and the obligatory dashboard engraving that says "Personally Built by 5 Million Porsche Fans."
As a way to turn at least one virtual thumbs up into its more meaningful physical-world equivalent, Porsche is holding a contest to win the chance to drive the car at Britain's Silverstone racetrack - and bring a friend - and nine lucky runners-up will win 1:43-scale models of the 911. If you want to enter the contest, click here.

Driving 50 years of Porsche 911 history

Raiding The Porsche Museum For A Fun Track Day
It seems everyone is celebrating anniversaries this year: it's Aston's hundredth, Lamborghini's fiftieth, Ford Mustang's fiftieth, Chevy Corvette's sixtieth - and Tesla just turned ten or something. It's been a little out of hand, frankly, all these forced marketing festivities, but if we had to pick one milestone to really celebrate hard and party all night, the Porsche 911 would be at the top of our list.
Get ready for a major 911 blowout bash at next week's Frankfurt Motor Show. It was on September 12 back in 1963 at this very show where Porsche unveiled its "901" painted in a rather boring shade of beige. Though drably finished, the car caused a worldwide frenzy in the budding German sports car sphere.