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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche offers detuned Boxster and Cayman 211 in Europe

Looking at a new Porsche Boxster? First of all, we commend you on your choice, because in its latest iteration, the Boxster has sped out from under the shadow of the 911 and into its own. But now to choose: do you get the base model with 265 horsepower, the Boxster S with 315 hp, or the top-of-the-line Boxster GTS with 330 hp? It's a daunting question, considering the $10k+ price gap between each model that you could put into the gas-and-rubber jar. Same goes for the Cayman, albeit with ten more horses across the board. But as if that's not confusing enough, there appears to be another player on the field. (That is, at least, in certain European markets.)
Appearing on the company's Belgian and Norwegian sites are the Boxster 211 and Cayman 211. As you might have guessed, they pack a less substantial 211 horsepower, undercutting what we know as the base models. Instead of using a smaller engine, though, the Boxster and Cayman 211 get the same 2.7-liter boxer six, just with less power.
As a result, they're a bit slower off the line: the Boxster 211 takes between 6.1 and 6.4 seconds to get to 62, depending on exact specifications, compared to the 5.5- to 5.8-second range for the 265-hp Boxster, while the Cayman 211 is quoted at 6.2 seconds versus the 275-hp Cayman's 5.4 to 5.7 seconds. Fuel consumption and emissions, on the other hand (and as you'd expect), are better in the 211. But while Porsche Norway charges around $10k less for the 211 models, Porsche Belgium charges the same for the 211 models as it does for the next most powerful versions (from which they appear to be visually indistinguishable).

Porsche offers design walkthrough of Panamera Sport Turismo

The Porsche Panamera Sport Turismo was arguably the best concept car of 2012, and Porsche has been building upon that momentum by teasing us with videos of its first-ever station wagon design. After showing us some driving shots of the Sport Turismo, Porsche released a more in-depth and behind-the-scenes look at what it took to take the Panamera shooting brake from a full-scale clay model to the final product we saw on stage at the Paris Motor Show. In the video, Michael Mauer, Porsche style director, and Mitja Borkert, general manager advanced design style, both give a little insight about what went into creating the Sport Turismo Concept.
More than just a station wagon version of the Panamera, the Sport Turismo has a totally distinctive look nose to tail. Some of the key elements the designers touch on in the video include the Porsche-signature raised front fenders, the wide rear shoulders, the front wing inspired by the 918 Spyder, and even some of the car's unique touches, including the headlights and the three-dimensional "Porsche" lettering across the liftgate made from glass. One of the more exciting aspects of the concept - which is sadly just glossed over in the video - is the rear liftgate spoiler that features "variable aerodynamics" that sounds like it acts similar to the retractable spoiler on the current Panamera.
We still don't know if the Panamera Sport Turismo will make it into production, but if you want to see what went into creating this exciting concept car and see the different build phases designers went through to create the Paris show car, check out the video by scrolling below.