1997 Porsche Boxster Base Convertible 2-door 2.5l on 2040-cars

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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

UK Porsche GT3 owners are irked that other countries are getting better deals

Porsche 911 GT3 owners in the United Kingdom are up in arms, but it's not for the reason you might think. Okay, well it sort of is. See, it's been fairly well documented that 911 GT3 owners have had their cars grounded over concerns that the engines could catch fire. Porsche is rushing to build and install replacement engines in all 800 or so cars, scattered around the globe.
This isn't really the issue. The problem for these British owners is compensation. While the car's have been grounded, car notes still need to be paid. To deal with this, American GT3 owners are being paid $2,000 per month. German owners get 175 euros ($242 at today's rates) per day while a GT3 owner in Dubai is allegedly receiving $12,000 (it's unclear if this is a lump sum or a monthly payment). Basically, if you aren't able to drive your six-figure super car, you shouldn't have to pay for it. Seems reasonable regardless of the make.
British owners, though, aren't being compensated, and for 30 to 35 owners, that's not acceptable. They've banded together and are led by Sunil Mehra.

Father-son team grows close by building tuned Porsche

We've seen several heartwarming videos of kids bonding over cars with their parents, whether racing together or giving them as gifts. The story of Leh Keen and his father McGrath, though, is somewhat different. Not many dads are looking for a vehicle quite this mental.
As Leh tells it, his dad saw a video online of one of the wild Porsches from Japanese tuner Rauh-Welt Begriff and decided that he needed one of the creations in his own garage. Since Leh knows something about cars himself as a driver for Alex Job Racing in the United SportsCar Championship, McGrath put his son in charge of managing the build from the company.
When the car made it to the US for completion from Rauh's famed builder Nakai, father and son bonded over the red, widebody 993-platform 911. The final product is certainly eye-catching. Scroll down to watch the video that features not only an engrossing father-son tale but also a seriously wicked, tuned Porsche from one of Japan's finest.