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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche 959 Prototype started it all

While Porsche was unveiling the new Nürburgring-dominating 918 Spyder downstairs in Hall 3 here at the Frankfurt Messe, there was another Porsche supercar quietly and discretely on display upstairs in the same hall. That, of course, was the 959. But not just any 959: this was the original Gruppe B prototype.
The 959 was first developed as a rally car in the early 80s to compete with the likes of the original Audi Sport Quattro S1, Ford RS200 and Lancia Delta S4. But Zuffenhausen soon saw its potential as a production road-going supercar, emerging as a technological marvel to challenge the decidedly linear approach of the Ferrari F40. It still stands as a groundbreaking supercar in its own right, but also lead to the first all-wheel-drive 911 Turbo and set the stage for the Carrera GT and aforementioned 918 Spyder that followed to cap the top of the evolving Porsche range.
This original Gruppe B prototype, which presaged the production 959, packed a 450-horsepower 2.8-liter twin-turbo flat-six into an even sleeker form than the final version that followed. We caught up with it on display as part of a display of 80s German classics, of which this 959 prototype immediately stood out as the pick of the proverbial litter. Check out the hotness in the high-resolution image gallery above.

Porsche 911 Carrera 4S named Motor Trend Best Driver's Car [w/video]

Motor Trend has named the 2013 Porsche 911 Carrera 4S its best driver's car for 2013. The annual
competition for the title included some of the best performance cars that have gone on sale in the past year. The new C4S follows the 2012 Best Driver's Car award winner, a two-wheel-drive Carrera S.
Determining the winner of the coveted title isn't easy. Each vehicle is pushed through Motor Trend's normal battery of instrumented tests. Editors then spend time with each car over a 500-mile tour of mixed conditions before a final batch of testing at Mazda Raceway Laguna Seca, with pro racer Randy Pobst at the wheel.