2005 Porsche on 2040-cars

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New J.D. Power Initial Quality Study puts Porsche, GM in spotlight

J.D. Power and Associates has released its annual Initial Quality Study, and this year, Porsche and General Motors took the spotlight. The study, which asks new car owners to report problems experienced during the first 90 days of ownership, found that overall, the industry averages 113 problems per 100 vehicles.
Porsche managed a score of just 80 problems per 100 vehicles, while GMC took the second spot on the podium with 90. Lexus filled out the top three with 94 problems per 100 vehicles, followed by Infiniti at 95 and Chevrolet at 97. The study also looks at specific models, and found the Lexus LS to enjoy the best initial quality at 59 problems per 100 vehicles.
Interestingly enough, the report found that around two-thirds of most owner problems experienced in the first 90 days are attributable to vehicle design instead of mechanical failure. Specifically - echoing a refrain we've been hearing for the last few years - owners are having a hard time figuring out how to use the technology present in their new vehicles. Head over to the J.D. Power site for more information, or scroll down below for the company's related press release.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Mark Webber treats Maria Sharapova to a Porsche 918 Spyder joyride

We don't much like Mark Webber right now. Part of being a racing driver is dealing with promotional stuff. It's not hard to find a driver that can't stand all this nonsense, whether it be promoting a product, meeting investors or attending some obscure event. Even a driver of Webber's caliber - a former Formula One driver for Red Bull Racing and a member of Porsche's factory Le Mans team - has to serve his time at the promo events.
Somehow, though, we don't think the Aussie driver minds this particular promo detail. In the video below, Webber attends the Porsche Tennis Grand Prix in Stuttgart. He then takes tennis superstar Maria Sharapova out for a spin behind the wheel of the Porsche 918 Spyder. The level of jealousy at the Autoblog office is palpable.
Take a look below for the video. And as we're super jealous of Mr. Webber, hop into Comments and caption the above photo based on what you think he's saying to Maria. Bonus points if you can work "vegemite" into the caption.