The Auto Toy Store on 2040-cars

Auto blog

Porsche 918 Spyder already almost sold out?

Still planning on getting your hands on a Porsche 918 Spyder? You'd better act quickly, because word has it that the hybrid hypercar is nearly sold out.
While Porsche has reportedly only delivered a little over 30 of the 918 examples of the Spyder it plans to manufacture in total, Automotive News says that production is sold out through late March or early April - just a few months shy of when production is set to wrap in July.
That's pretty impressive for a car with a base price of almost $850,000, especially one requiring a $200,000 deposit just to get your name on the list. Still, that sum is significantly less than its competitors get for the McLaren P1 or LaFerrari, both of which sell for over a million (if you can actually get on one at that price), though in fairness, production of each is limited to less than half of the 918 Spyder.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche 911 Aerodynamic prototype cheated the wind ahead of its time

You might think that sports cars would have the lowest drag coefficient of all cars. And yes, they do tend to be more slippery than, say, SUVs or convertibles, but the sleekest vehicles on the road tend to be EVs, hybrids and luxury sedans. Sports cars, on the other hand, have aerodynamically detrimental needs for downforce and additional engine cooling. Still, the Porsche 911 is better than most, and has only gotten more so over the years. Its relatively narrow track and compact form mean it has a smaller frontal area than some other sports cars, and the gradual sweeping back of its headlights and windshield have only augmented its capacity for cheating the wind.
This 911 prototype, however, is even more aerodynamic than most. It's based on a "G model" 911 from 1984, but employed such features as covered wheels, a new rear spoiler and a reprofiled front end to drop its drag coefficient from 0.40 to 0.27, making it as slippery as a modern sedan and better at cheating the wind than just about anything built up to that point, save for maybe the Tatra 77, Citroën SM or Tucker Torpedo.
Elements of this prototype ended up gradually making it into production Porsches for years to come, and you can clearly see early influences on the second-generation 964 and even on the 959. It's featured here as the latest installment in a video series on rare historic Porsches unearthed from the company archives, following previous clips that featured a rare V8-powered 911 and a mid-engined 911 prototype. Scope out the latest episode in the video below.