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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche reveals new LMP1 racecar testing ahead of 2014 Le Mans debut

Getting ready for its triumphant return to the premier racing class of Le Mans, Porsche has released a handful of images showing its new LMP1 racecar testing. Porsche hasn't run a car in the Prototype class at 24 Hours of Le Mans since 2009, but this racecar - still veiled in secrecy - will be expected to battle against the Audi and Toyota LMP1 Prototypes to help bring Porsche its 17th Le Mans victory.
Aside from knowing that it will use a hybrid powertrain to meet LMP1 rules, there are no other details about the car... including its name or potential sponsors. In the meantime, Porsche has set up a microsite, called Mission 2014, to share its extensive history racing at Le Mans. Also, be sure to check out some of the past videos Porsche has released as it gears up for its reborn LMP1 program.

Porsche 918 Spyder gets tiny recall for rear control arms

As the recent US recall of a single Koenigsegg Agera shows, even low-production supercars aren't immune from safety campaigns. Now, there's another example that even the fastest cars can have their faults. The Porsche 918 Spyder is a pretty fantastic vehicle for its ability to mix hybrid fuel economy and incredible amounts of power, but Porsche has a problem on a few units of its halo model.
According to the recall document from the National Highway Traffic Safety Administration, Porsche needs to inspect and possibly repair five 918s in the US because the rear axle control arms may break, which could cause a loss of control while driving. In the full defect notice, Porsche says that it first noticed the problem on June 26 when the parts failed during "heavy duty durability testing (extreme race conditions)" at the Nardo test track in Italy. It transported the components back to the company's lab for inspection, and on July 18 it issued a stop-sale to inspect the suspension parts on the supercar. The automaker also contacted owners by phone to warn them not to use the car on track, until repaired.
The affected 918s will be inspected, and if the cars have the bad parts, the control arms are will be replaced. Obviously, this will be done at no cost to owners. According to a Porsche spokesperson speaking to Autoblog, in addition to the five US cars potentially affected, there were 45 worldwide. All of the cars have now been checked. Scroll down to read the report from the regulator or download the full defect notice as a PDF, here.