2014 Porsche Cayman on 2040-cars

Auto blog

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Mysterious Porsche 911 Cabriolet spied, could be GTS

While Porsche's designers can jokingly be accused of being some of the laziest in the industry due to the incremental changes to the 911's iconic design, no such charge can be leveled against the engineers and product planning folks. That's because it seems like each week arrives with news of a new variation of the marque's iconic rear-engined sports car. So, for this week, we've brought you images of what we think is the new 911 GTS Cabriolet, undergoing testing in a thawing winter wonderland.
Now, what is it that gives this 911 away, compared to standard convertible? Well, the big thing is the new offset, center-mounted exhausts. Borrowing a page from the last Volkswagen R32, these exhaust tips are unlike anything we've seen from Porsche. Only the GT3 wears center pipes, and unlike these spy photos, the twin pipes on the track-minded 911 are stacked neatly alongside each other. The other change spotted by our spies is the set of active-aerodynamic flaps in the front bumper, which can automatically channel air toward the brakes for increased cooling, or close off to reduce drag, as needed.
Those exhausts are a pretty big design detail, and so far as we can tell is the only differentiator between the other 911s in this car's posse. Our spies speculate that this could be a 911 Speedster, but point out that both the canvas roof and windshield remain unchanged - the rumored Speedster model would almost certainly feature a different roof assembly along with a steeply raked windshield.

Why you must buy an air-cooled Porsche 911 now

"Because" might be a good response to our headline, but as a vintage (purists might call 'proper') Porsche 911 is hardly cheap, we suspect you'll need a better explanation than that. Enter Drive editor Mike Spinelli.
Spinelli sits down with Zac Moseley and Mick Prichinello from Classic Car Club Manhattan to first explain why the market for old, air-cooled 911s has gotten so hot over the past few years, and to discuss if it's a bubble that's about to burst. Following that, this video is really is just three guys sitting around talking about old Porsches for 35 minutes. Which, you know, we're pretty onboard with.
Scroll down and have a look at the latest episode of After/Drive, from Drive.