2016 Porsche Panamera on 2040-cars

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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche to develop new line of engines for next Panamera

When the second generation of the four-door Porsche Panamera launches, it will likely be riding a new platform, complete with an all-new family of V6 and V8 engines, according to a report coming out of the UK.
Autocar reports that the so-called MSB platform will likely underpin the Panamera, and it could be shared with Bentley, provided the Volkswagen-owned, British-built brand commits to the architecture. As for the engines, it's reported that they'll have a sportier character than the V6s and V8s being built for Volkswagen and Audi's vehicles.
"Porsche will have its own new V8 that will be common to the new MSB platform," Porsche's chief engineer, Wolfgang Hatz, said. "It's a family for the next 10 years of cars." Whether the V8 and V6 will be used outside of the Panamera line, though, remains unclear. There's also no mention of what place turbocharging would have with the new engines.

CEO says Volkswagen's buying spree is over

After adding Italian motorcycle icon Ducati to its stable and spending $5.6 billion on the rest of Porsche, Volkswagen CEO Martin Winterkorn says he's done shopping for a while.
"We have enough to do at the moment in taking our twelve brands to where we want to be," Winterkorn tells German newspaper Handelsblatt.