2006 Ram 1500 Slt Quad Cab on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2013 Ram Heavy Duty seeks to obliterate rivals with claimed 30,000-pound max tow rating

No one can accuse Ram of backing away from the full-size truck arms race. Chrysler has officially dropped the payload details on its 2013 Ram Heavy Duty, and the 3500 now packs a maximum trailer weight of 30,000 pounds. Chew on that number for a moment. That's 15 tons, or the equivalent of a dozen Mazda MX-5 Miata convertibles stacked on a trailer, and it's also a whopping 6,900 pounds more than the closest competitor to the Ram 3500, the Chevrolet Silverado 3500 HD. Ram engineers have cranked the truck's 6.7-liter Cummins turbo-diesel engine to a ludicrous 850 pound-feet of torque, up 50 lb-ft over the 2012 model. "Shock the world" figures, all.
Throw in a stiffer frame, stouter transfer case, beefed-up transmission and brawnier U-joints in the driveline, and you have what Ram is calling "the most capable trucks we've ever built." That includes the Ram 2500, which has seen its towing capacity swell to 18,350 lbs and its Gross Combined Weight Rating jump to 25,000 lbs. Look for the 2013 Ram 3500 HD to bow at the 2013 Detroit Auto Show, and be sure to check out the full press release below for more information.

Auto journo learns hard way that new vehicles burn differently than old ones

Terry Box, a writer for the Dallas Morning News, was tootling down the Dallas North Tollway in a Ram 1500 Laramie Longhorn pickup after work and enjoying the ride. Box thought the $53,335, option-filled press loaner had been "flawless - very serious competition for anything built by Ford or Chevy." And then, for reasons that still aren't clear, something in the engine compartment caught fire and the Ram cremated itself on the shoulder of an off-ramp.
Box tells the story and it isn't an indictment of the truck, but a cautionary tale about how new vehicles don't burn like the old ones did - and why not to go back for your gym bag. It could also be a kind reminder about what kind of safety gear everyone should keep in their cars. Click the link to read the whole piece.