2012 New Deep Cherry Red Dodge Crew 4wd Auto Cummins Turbo Diesel Premium Cloth! on 2040-cars

Auto blog

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Chrysler 3.0L EcoDiesel V6: Autoblog Technology of the Year finalist

Offering a diesel engine in an American pickup is anything but new - Ford, General Motors and Chrysler all offer excellent and almost impossibly powerful oil-burning engines in their various fullsize trucks. What is new and novel about the 3.0L EcoDiesel, though, is its size, and the variety of vehicles that use it. It's the smallest engine, as far as displacement is concerned, currently offered in a large truck in the US, and, for 2014 and 2015, it is available in the Ram 1500 and the Jeep Grand Cherokee.
Though it may be small, it's got muscle. While 240 horsepower isn't particularly impressive these days, the engine's 420 pound-feet of torque more than makes up for that. The torque rating is even greater force than even the big 5.7-liter Hemi can muster. Chrysler's well-regarded eight-speed automatic transmission makes the most of all that bull-headed pulling power in both the Ram and Grand Cherokee. Chrysler claims the Ram EcoDiesel 1500 can tow as much as 9,200 pounds when properly equipped, which makes it "90-percent of the Hemi with a night and day difference in fuel economy."
Make no mistake; it's that promise of a sizable fuel economy improvement that many long-haul truckers will be most interested in. In the Ram 1500 that we tested for our Tech of the Year competition, the diesel engine costs $2,850 more than the gas-fed V8, and Ram estimates that EcoDiesel buyers will pay off their investment when compared to the Hemi engine in less than three years, which is considerably less time than the 4.5 or so years the average buyer will keep his or her fullsize pickup. The more you drive, the more you'll save, and the math proves equally as effective in the Jeep Grand Cherokee.

2013 Ram 1500 Black Express is midnight in the garden of good and evil

Building off of the solid base of its 1500 pickup, Ram has announced a dark horse in its stable, the Ram Black Express, which comes equipped with a bevy of features to distinguish it from the regular Express model. (Just don't call it a black sheep.)
The Black Express sets itself apart visually from other 1500s with black 20-inch aluminum wheels, black bumpers, a black grille and front fascia with fog lamps, black Ram's head badges front and rear but no side badges for a clean, shaved look. The premium bi-function halogen projector headlamps with LED running lights, which aren't even an option on the regular Express, come standard on the Black edition.
The 5.7-liter Hemi V8 is unchanged, making 395 horsepower and 410 pound-feet of torque. Paired with the standard eight-speed automatic transmission, the truck can tow 6,500 pounds. It's on sale starting this month, and the base Black Express can be had for $26,955, just $1,105 more than the base Express 4X2 regular cab. Feel free to peruse the press release below and check out the image gallery below.