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Mopar Muscle is Monster Jam's first OEM monster truck in over a decade

New monster trucks seem to join the Monster Jam circuit every year, but it's not often that one gets the official blessing of an automaker. That's about to change, however, as Chrysler's truck division has teamed up once again with Hall Brothers Racing - which already fields the championship-winning Raminator and Rammunition trucks - to field the series' first new Original Equipment Manufacturer monster truck in over a decade.
Dubbed Mopar Muscle, the new Ram monster truck will debut at the Monster Jam in Detroit on Saturday at Ford Field, at the first of six such events in which Mike Miller (who, incidentally, named his son Hemi) will drive the truck throughout the year.
Here's what you need to know: Based on a 2014 Ram HD pickup (or at least made to look like one), Mopar Muscle stands 10 feet tall and weighs over 10,000 pounds, and it's powered by the legendary Gen II 426 Hemi that celebrates its 50th anniversary this year. But instead of leaving the massive 7.0-liter engine as is, Hall Brothers Racing enlarged it to 565 cubic inches - a mind-boggling 9.3 liters - and supercharged it to 2,000 horsepower. That's a whole lot of muscle no matter what it's packed into. Check it out in our high-res image gallery above. You can also check out the full schedule of events in the press release below to see if the truck is coming to your area this year.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.