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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ram increasing EcoDiesel production [w/video]

The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.
Since hitting the market, the EcoDiesel has been a smashing success, according to Ram. The company claims that nearly 60 percent of its sales have been conquests from other truck brands, and its popularity has boosted the 1500's average transaction price, as well. In an accompanying video, brand president Bob Hegbloom said that customers have been demanding more of them.
"Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand," said Hegbloom in the company's release.

Ram recalls 30k trucks over faulty turn signals

According to the National Highway Traffic Safety Administration, Chrysler is issuing a recall of 30,197 pickup trucks in the United States, all from the 2013 model year. The affected vehicles are the Ram 1500, 2500 and 3500, all of which were built between September 9, 2012 and March 5, 2013.
The problem affects models equipped with "optional premium taillamps," and according to NHTSA, the turn signal indicator "may not flash at a double rate to give a notification to the driver of a turn signal malfunction." The report states that if a driver is unaware of a problem with the turn signals and continues to use them as normal, other vehicles on the road may not be alerted that the vehicle is turning, which increases the risk of a crash.
Other recall woes have affected the Ram line recently. In April, we reported that Ram 1500 models were being recalled due to an improper adjustment of the parking brake cable, and several thousand Heavy Duty models were being called in for engine covers that do not have as much heat resistance as they're supposed to.