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Ram Truck digs in with Laramie Longhorn-inspired Case backhoe

Some combinations seem natural immediately like chocolate and peanut butter, but others take a little more consideration before they begin make sense. That is exactly the situation with the new partnership between Ram and heavy equipment-maker Case to build a one-of-a-kind Ram 3500 with a matching, customized Case 580 Super N Wide Track Backhoe. The unique combo is currently on display at the CONEXPO-CON/AGG 2014 show in Las Vegas, NV, and afterwards will go on tour for the rest of the year at Ram- and Case-sponsored events.
While it is undoubtedly odd to see a modified backhoe, it almost gets cool when you se the interior. Both vehicles the same two-tone gold and black paint scheme, and the backhoe's cab has been refinished to match the truck with shades of brown leather, Laramie badges and chrome trim. If you have to be in a backhoe, this one looks like the one to choose. Plus, this might be the first backhoe ever with chrome wheels.
The truck that the backhoe is attached to a Ram 3500 Laramie Longhorn Crew Cab 4x4 with a 6.7-liter Cummins Turbo Diesel with 850 foot-pounds of torque, plus an improved transfer case and heavy-duty transmission. Like its matching heavy equipment friend, the truck is also supposed to offer a mix of luxury and working ability. Scroll down for the full press release on this very curious combo.

Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.