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Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Ram flubs ProMaster cargo capacity

The Ram ProMaster is going to look a little smaller on the inside, at least by way of its specification sheets, despite the sheet metal staying the same.
When Ram originally published the cargo capacity for its van, it simply did a direct conversion from the European rating of 15 cubic meters to 530 cubic feet. However, that didn't take into account the standard way internal measurements are calculated for the US. While the trucks have been on sale since October, the automaker just noticed the problem, and it's working on a revised figure. According to Automotive News, the new carrying ability for the ProMaster is likely between 450 and 475 cubic feet.
The difference stems from two standards for measuring capacity. In Europe, the entire internal area is determined and then obstacles like seats are subtracted from it. That means areas where freight could never go, like on top of seat backs, gets included in the figure. In the US, only the area where goods could actually fit is included, which leads to lower specs with no actual change in space.