2010 Phantom Coupe - Extremely Rare Edition! on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

BMW preparing two concepts for Villa d'Este

Every spring, the finest automobiles ever to grace tarmac gather on the shores of Lake Como for the Concorso d'Eleganza Villa d'Este. It's a chance for the most beautiful classics to compete for awards and for automakers and design studios to show off their concept cars under the soft light of the Italian sun. But while most of the vehicles old and new that show up for the concours are ones we've seen before, BMW takes things a step further.
As patron of the concorso d'eleganza for the past ten years, BMW regularly cooks up something new for the glamorous extravaganza. Last year it teamed up with Pininfarina for the Gran Lusso Coupé and revealed it alongside the Concept 90 motorcycle. The year before that came the BMW Zagato Coupe, preceded by the 328 Hommage and the M1 Hommage (pictured above) before it.
The theme for this year's event is the Roaring Twenties. BMW may not have been known back then on the same level as Bugatti or Duesenberg, but Rolls-Royce sure was.

Rolls-Royce Ghost gets minor updates for 2013

Befitting a creature called the Ghost, it was there and then it wasn't: Rolls-Royce dropped a few details and a picture of the 2013 Ghost, then removed all trace of it from the corporate site. The Internet can't keep a secret, though, so we have the goss on a carryover sedan with a few upgrades.
Next year's model takes its inspiration and several new tricks from the Ghost Six Senses concept revealed at the Beijing Motor Show earlier this year. The new natural grain leather, cross-banded wood veneers and "exciter" (high-range) speakers come straight from the concept. A new alloy wheel option is also available, but the single press photo doesn't show the same alloys used on the Six Senses car. Not shown in Beijing but on the menu for the coming sedan is Comfort Access, the ability to open the trunk by waving your foot under the rear bumper as long as you have the key on your person. It is the first Rolls-Royce to get the option.
The price gets an upgrade, too, rising $7,050 to $260,750. Part of the increase is in the gas-guzzler tax, which climbed to $2,100 from $1,700 because of a new EPA calculations for fuel economy. As if you'd be worried about gas when you own a Ghost, but just in case, it will return 13 miles per gallon city and 21 mpg highway.