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Rolls-Royce Ghost Series II rolls in with some subtle updates [w/video]

Downsizing is a relative term - especially when it comes to a Rolls-Royce. But that's just what the British luxury automaker did with the release of the Ghost in 2010. Sure, it's over seventeen and a half feet long (over eighteen in Extended Wheelbase form), but that's still shorter than the 19 feet the standard Phantom stretches, and that much shorter than the twenty-foot-long Phantom EWB.
The Ghost has now been on the market for four years, high time Rolls gave it a little refresh - and that's just what it's done here in Geneva with the release of the Ghost Series II. It's essentially the same vehicle as the outgoing model, but the Ghost Series II (like the Phantom Series II released in 2012) benefits from a host of minor updates. The styling has been subtly revised, and the sumptuous cabin space has been updated with such features as a new infotainment display, rotary controller and trim.
Although Goodwood hasn't released official output figures, the 6.6-liter twin-turbo V12 (only the second twelve-cylinder engine in Rolls-Royce history) carries over from the existing model. We might hope for some of the power upgrades released for the Wraith or the Ghost V-Specification, but what we know for sure is that it's mated to a Satellite Aided Transmission that uses GPS data to 'read' the road ahead and choose the right gear for the turns coming up. It's a nifty technology pioneered by parent company BMW, and along with the other updates rolled out for the Series II, promises to make the hyper-luxurious driving experience that much more so.

Rolls-Royce considering carbon coachbuilding?

There's any number of applications in which you might expect to find carbon fiber on an automobile, but a Rolls-Royce is not one of them. That could change in the near future, however, as the super-luxe auto marque is reportedly looking into using the lightweight material on a range of special models.
The idea, according to Edmunds, would be to rebody certain models in carbon fiber as a sort of in-house coachbuilding operation for discerning customers looking for something a little different from what the neighbors in the next mansion or ivory tower over have in their gold-paved driveway. While the carbon-fiber bodywork might help shave off some of the weight from a range of cars that tip the scales at 5,500 pounds or more, the principal notion here is exclusivity.
The business case for these bespoke automobiles apparently stems out of two developments. For one, the vast majority - over 90 percent - of Rolls-Royce customers opt for some manner of customization or another. For another, parent company BMW has been working hard to reduce the cost of carbon-fiber production in particular for the new i3, and that expertise could turn these premium-priced creations a greater cash cow for Rolls-Royce than the development of a sport-utility vehicle ever could.

Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.