1992 Saab 900 Turbo T1238422 on 2040-cars

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2014 Saab 9-3 officially relaunched, reborn

Saab is officially building cars again. Production of the 9-3 Sedan has kicked back off in Trollhättan, Sweden, and the first example is reportedly earmarked for the company's museum. Initial sales are targeted for China, although Swedish customers will also be able to buy new Saabs built in their country right away, too. It isn't immediately clear if the model will be available in the rest of Europe, let alone in North America.
The initial run of 9-3s will be powered by a 220-horsepower, 2.0-liter turbocharged four-cylinder before an electric model joins the range next year. There are no Biopower or XWD all-wheel-drive models presently in production. And while the lion's share of the 2014 9-3 is a carryover from the pre-bankruptcy car, there are some changes, including a new anti-whiplash seat system and a "greater number of non-GM parts," reports SaabsUnited.
"I am very proud of the dedication and the focus that NEVS management and employees have demonstrated over the year that has passed since we became owners of the plant in Trollhättan, and who have made this possible. Swedish expertise along with Japanese technology around batteries and new lightweight materials and our Chinese group's focus on green technology is our strength for the future," said Kai Johan Jiang, the founder of Saab's parent company, National Electric Vehicle Sweden.

What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

NEVS mulling electric Saab 9-3 convertible, looking for engine partners, too

Do you believe in reincarnation? Like how we hope that, maybe, all of our hard work as auto writers will result in an eventual return as a swarm of beautiful butterflies. If you are a Saab fan, the equivalent could be this bit of news: The 9-3 Convertible may rise again, as an electric vehicle.
Word comes from the Dutch version of Autoweek that Chinese entity National Electric Vehicle Sweden (NEVS) has indicated that it will bring an electric version of the 9-3 Convertible to market in the next 18 months. The EV droptop would first debut in the Chinese market, but could expand, as could the lineup to other 9-3 variants, such as the sedan and SportCombi. A NEVS spokesperson has stated, "NEVS basically no doors holds." We're not sure if that's the spokesperson or the translation from the Dutch report, but you get the gist.
NEVS also indicated that conventionally powered versions of the 9-3 could be produced as well. The internal combustion engines could be the originally intended General Motors engines. Regardless of powerplant, we would be very eager to see Saab return, potentially as an EV to boot!