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Report: Saturn owners offered $2,000 to stick with GM products

After its decision to euthanize Oldsmobile, General Motors knows exactly what happens when it mothballs one of its brands: GM loses market share to the competition. The General is trying to stop history from repeating itself with Saturn customers by offering $2,000 on the hood of every car and crossover donning the ringed planet badge. Automotive News says the offer actually started on February 2 and runs until the end of March. To be eligible for the $2,000 bounty Saturn owners must have leased or purchased their Saturn at least six months ago. Interestingly, those owners don't even have to turn in their Saturn to be eligible for the cash.
AN reports that research company R.L. Polk says even before Saturn went on the endangered species list, it lagged other GM nameplates in the all-important aspect of customer retention. The mass exodus from Saturn loyalty predictably intensified at the end of 2008 as customers became anxious over the future of the brand. For its part, GM insists that all Saturn warranties will be upheld and customers looking for service can still go to a GMC, Chevy, Buick or Cadillac dealership.
[Source: Automotive News - sub. req.]Read | Permalink | Email this | Comments

GM nixes fleet-only Chevy Captiva Sport

Well, guys, it looks like Saturn is finally dead in the United States once and for all. According to Automotive News, Chevrolet has discontinued production of its fleet-only Captiva Sport - a rebadged Saturn Vue - after three years on the market. The very last US-spec Captiva Sport was built in Mexico in August. GM will still produce the vehicle for sale in the Mexican market, as well as for export.
GM initially offered the Captiva Sport for rental fleets as a way to free up capacity for the sightly larger Chevy Equinox and GMC Terrain crossovers, which, according to AN, had been in short supply. The Captiva Sport also did a nice job protecting the resale values of its other similar-sized CUVs because they didn't have to play in the fleet market. But with Chevrolet preparing to launch its subcompact Trax CUV in the US, the automaker will soon have a clear, three-tier crossover lineup without the Captiva Sport. The Trax fills out the bottom end, followed by the Equinox and the seven-passenger Traverse.
For now, renters seeking a taste of 'Classic GM' will have to whet their appetites with the fullsize Impala Limited.

GM investing $167m in Spring Hill for new midsize vehicles

General Motors has announced a large investment in its Spring Hill, Tennessee facility. The former home of Saturn production will be getting a $167 million addition to a previously announced $183 million, to cover a pair of new midsize vehicles. The investment is expected to create 1,800 jobs at the factory.
That $350 million is being divvied up for a pair of programs at Spring Hill. The first will take the bulk of the money ($223 million) and create 1,000 of the 1,800 jobs, while the other will take the remaining $127 million and generate the leftover 800 positions. But GM says the investment will cover "midsize vehicle programs." So what could they be?
The leading candidate in our minds is a new crossover for Buick, called the Anthem, that will slot between the Encore and Enclave, but will be slightly smaller than the Equinox and Terrain. As we've explained, the new model will likely be the first product to sport GM's new D2UX platform, which will eventually replace both the Delta and Theta platforms. Spring Hill is already building the Equinox, so there could be some credence to this theory.