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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Subaru Cross Sport Design Concept is a BRZ with a backpack

Sports cars are a notoriously tough sell over the long-term. Like convertibles, sales of even the best sports cars tend to be front-loaded in the first couple of years, at which point they drop off like a stone. That may serve to explain this mysterious two-door wagonback concept from Subaru, dubbed Cross Sport Design Concept.
While details aren't exactly thick on the ground, at first blush, this appears to be a higher-riding BRZ with a more utilitarian backpack. Reports suggest the rear-wheel-drive sports coupe's chassis is riding underneath, despite the fact that the Cross Sport is 2.6 inches longer overall. Assuming the chassis itself is basically unmodified and the 2.0-liter, flat, four-cylinder engine is untouched, this could be a very effective way for Subaru to increase its return on investment in the BRZ's underpinnings while generating a very cool (if niche) shooting brake model.
With the exception of a few bits of concept car frosting (wood-lined cargo bay floor, overly-detailed steroscopic camera mounts, slivered side mirrors, etc.), this thing looks production ready, and that's just ducky with us.

The Mountain, the Manx, the BRZ and how I learned to love racing

Subaru Takes Us Along To Drive On The Isle of Man, And We Try Not To Ball It Up
While the mild dehydration wasn't helping me, it was probably the least of my worries.
I am not a timid driver, nor an inexperienced one. But waiting to take a lap of the stunningly dangerous, 37.7-mile Snaefell Mountain Course at the Isle of Man TT had me on tilt, no fooling. I concentrated on the task in front of me, left hand working the gear pattern on the right-hand-drive Subaru BRZ I was to pilot, while kids on bikes, fat old beer-drinking men and other members of a fast-growing throng of onlookers pointed at our group of five Subarus and nine Americans. We were moments from our 'demonstration' for the motorcycle racing-hungry crowd and I was awfully glad, at that exact moment, that I'd emptied my bladder before buckling in.