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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru confirms performance concept, XV Crosstrek Hybrid for New York

Subaru has made quite a name for itself as automaker that caters to the outdoorsy, green-leaning set. Now it's stepping up to the plate for those customers - some might say "finally" stepping up - with its first-ever hybrid vehicle.
The Subaru XV Crosstrek Hybrid will make its official debut next week at the New York Auto Show. And although there are no details about it just yet, we do have one, typically muddy, picture of the literally and figuratively green car to show.
The XV Crosstrek Hybrid will use a Subaru-developed hybrid system paired to the automaker's Symmetrical All-Wheel Drive system. On the opposite end of the green scale, Subaru will also be showing off an "all-new performance concept car," which we can only hope is our first look at the next-generation WRX, or better still the WRX STI. Here's hoping.

Subaru to showcase five customized Levorg concepts at Tokyo Auto Salon

Last month, Subaru unveiled the Levorg concept at the Tokyo Motor Show, previewing what could be the next Legacy wagon. But that's not the end of the story for the concept car.
With the Tokyo Auto Salon - Japan's equivalent to SEMA - approaching next month, Fuji Heavy has announced five customized versions of the Levorg. One is being prepared by Subaru itself with a focus on luxury (including new alloy wheels and a burgundy interior), one by Subaru Tecnica International (with strut brace and aero kit) and one each by aftermarket Subaru tuners Corazon, Syms and Prova.
Subaru will also display a pair of racecars based on the BRZ: the Super GT300 version we've already seen and a new STI NBR Challenge racer aimed at the Nürburgring 24 Hours. Details in the press release below.