2011 Subaru Impreza Grey on 2040-cars

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2015 Subaru WRX teased ahead of LA debut

After bringing a seriously hot concept to the New York Auto Show earlier this year, Subaru will finally reveal the production 2015 WRX at the Los Angeles Auto Show later this month. And while we've seen spy shots of the hotter Impreza (including the winged STI variant), Subaru has now released this teaser image, showing the bulging, scooped 'Rex that's nearly ready for its world debut.
What we can see is a car that's clearly been toned down from the conceptual version - we aren't surprised, really. But it appears that the added aggressiveness over the standard Impreza will make for a pretty hot-looking little sedan. Of course, WRX models have never exactly been pretty cars, and we don't expect this one to be, either. No matter - assuming this car follows in the footsteps of WRXes past, it should still be plenty good.
Subaru hasn't released any details about the WRX as of this writing, but again, we don't expect it to stray too much from the formula we know. Expect a turbocharged boxer engine underhood, all-wheel drive, and - hopefully - a manual transmission. Rumor has it the WRX and STI will lose their hatchback variants and go sedan-only for the 2015 model year, but we'll have to wait until the official LA debut to know that for certain. Stay tuned.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru Viziv Evolution Concept looks strangely familiar

The Tokyo Motor Show has proven to be far deeper and more interesting in 2013 than it has been in recent years, surely a trailing indicator of the revived auto industry in Japan and throughout the world. Still, we have seen a few concept cars that have been nearly 'recycled' from shows earlier in the season.
This Subaru Viziv Evolution concept is a case in point - it looks not unlike the Viziv Concept that the company hauled over to the Geneva Motor Show in March of this year. What gives?
Well, the original Viziv wrapped its sexy crossover-coupe bodywork around a powertrain composed of a 2.0-liter diesel engine and three electric motors, two of which powered the two rear wheels (another trendy hybrid setup). This new "Evolution" of the Viziv is not dissimilar from its progenitor, swapping in a small displacement gasoline-powered engine for the diesel unit. All of this is based on reports out of Tokyo, mind you, as official information on the car is scarce at the moment.