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Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.

US Army tests Subaru-powered hybrid truck

The military has been studying the implementation of alternative drivetrains for years, a tiny sampling of which includes the diesel-electric hybrid technical hauler and L-ATV from Oshkosh Defense and the Aggressor from Quantum Technologies. There was also ADA Technologies' work with ultracapitors, General Motors' focus on fuel cells and the roll out of electric motorcycles for Special Forces. In the Ultra Light Vehicle (ULV) prototype vehicle pictured above, we have the latest developments in the Department of Defense's hybrid interest combined with a need to develop a lightweight replacement for the AM General Humvee.
In 2010 the Office of the Secretary of Defense put the Army's Tank Automotive Research, Development, and Engineering Center (TARDEC) in charge of developing a personnel carrier that could "balance payload, performance and protection," and do so without exorbitant cost. Armored Humvees can weigh more than seven tons, and while the ULV is just under 14,000 pounds, the new vehicle can do a lot more with its weight.
The Subaru turbodiesel under the hood puts out 175 horsepower and 260 pound-feet of torque. That's not much for pulling 13,916 pounds, so it's assisted by two Remy 410HVH HT electric motors each capable of adding 268 continuous hp and 369 peak hp, along with 844 lb-ft of continuous torque or 1,221 ft-lbs at peak. They're only limited by the 14.2 kWh lithium-ion battery rated at 65 kW of continuous power and 180 kW of peak power, but still, TARDEC says the ULV can do 21 miles on electric power and on the flats has a combined range of 337 miles at 35 mph.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.