2001 Subaru Legacy H-6 3.0 Ll Bean Edition on 2040-cars

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2015 Subaru WRX STI

In December, I put the 2015 Subaru WRX through its paces along some incredibly challenging roads in northern California, and to say I walked away impressed wouldn't really do my feelings justice. Say what you will about the way it looks, the new 'Rex is an awesome car, full stop. When it comes to all-weather sports sedans that won't break the bank, it's very tough to beat the WRX.
But then there's its big brother - the STI. The winged wonder. The rally superstar. The car that, to many - and to me - represents all that is right in the world of dirt-and-gravel thrills. Sharp as the WRX has always been, the hardcore STI model has always been a little bit sharper. But in recent years, that hasn't always been a good thing. What I've liked most about the WRX is the fact that it's not an always-on attack missile - it can be forgiving, easy to drive, and if I'm honest, reasonably comfortable. Because of that, in the WRX/STI debate, I've preferred the former for daily driving activities. I've always had a thing for That Wing, but in the outgoing car, the STI was never really far and away a more rewarding car to drive, and it offered exactly zero upgrades in terms of comfort or refinement.
The 2015 WRX is easily the finest example of Subaru's hot hatch sedan to date. But what happens when you try to turn the dial past 11? I headed back to NorCal, including a stop at the historic Mazda Raceway Laguna Seca, to find out.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru previews Levorg concept ahead of Tokyo reveal

When I was a kid I went with my family to a Subaru dealership. My brother, being clever as he is, pointed out that Subaru backwards spelled "you're a bus." The portly salesman was not amused, and we bought a Passat instead. Fast forward a couple of decades and we can't help but wonder if Subaru wasn't thinking the same thing when it named its new concept Levorg, which spells "grovel" backwards. The company itself says the name is a combination of the words "Legacy," "Revolution" and "Touring," but one way or another, that's what they're calling it, and here are the first preview images and details on the concept which Fuji Heavy will unveil at the Tokyo Motor Show this year.
Designed to combine the feel of a sports car with the practicality of a touring car, the Levorg looks set to preview the next step in a long line of performance-oriented Subaru wagons. It packs a 1.6-liter turbocharged boxer four and next-generation EyeSight technologies in what looks to be a svelte yet muscular form that could point the way forward for the next Legacy.
The Levorg, however, is not the only concept which Subaru will reveal in Tokyo this year. The Japanese automaker has also revealed plans to unveil the Cross Sport Design Concept (which could preview the replacement for the discontinued Tribeca), the Crossover 7 Concept (which looks like a taller version of the Legacy wagon with an apparent third row of seats), and an Evolution version of the Viziv concept presented in Geneva earlier this year. Scope them out in the gallery above and press release below.