2011 Subaru Legacy 2.5i on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Consumer Reports sneaks in early review of 2015 Subaru Outback

Subaru is taking a bit of a measured risk with its new generation of Legacy and Outback. While they ride on a slightly larger platform than before, with a revised front-end design, neither of them looks to be a radical departure from models they replace. Instead of focusing on exterior styling, the Japanese brand is trying to make the vehicles better to own with more sound deadening, improved fuel economy and more available tech. Pricing for the 2015 Outback isn't available yet, but with the 2015 Legacy pricing as a guide, it's likely a few hundred dollars more than the current model.
We just had our first stab at the new Legacy, which is slated to go on sale this summer, but Consumer Reports managed to snag an early look at the 2015 Outback in a sort of mini-review to get an idea of how the new model shakes out. Like many, we'd wager, CR isn't completely sold on the new styling, but seems otherwise moderately impressed by the upgrades. The improvements to the interior and infotainment system are especially well received by them. Naturally, though, CR notes that not everything is perfect with the high-riding wagon.
Scroll down to watch CR's preview of the new Outback and see what it thinks of this practical family hauler.

Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.