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Acura may go all AWD in bid to mimic Subaru's success

Acura's struggles have been well publicized. The Honda-owned luxury brand doesn't seem sure of where it's going or what it's trying to accomplish, with its cars and marketing lacking a coherent theme. Now, a new report from Automotive News claims that the brand could follow the success of Subaru and (to a lesser extent) Audi, and adopt all-wheel-drive as standard across its model range.
"I think that's the way we should go," Acura boss Koichi Fukuo told Automotive News.
Acura already offers some form of all-wheel drive on every vehicle in its line aside from the lamentable ILX sedan. That could change as Acura begins rolling out next-generation versions of its still relatively new stable of sedans and crossovers.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2015 Subaru WRX priced from $26,295*, STI from $34,495*

As you read these words, we're putting together our full First Drive report on the 2015 Subaru WRX STI. And back in December, we were given our first shot behind the wheel of the wingless 2015 Subaru WRX. Both cars will launch at the same time, hitting dealers this spring, and Subaru has now confirmed that pricing will start at $26,295 for the standard WRX, and $34,495 for the hotter STI, with both models subject to a *$795 for destination fee.
On the WRX, that price gets you a 2.0-liter turbocharged four-cylinder engine good for 268 horsepower and 258 pound-feet of torque, mated to a six-speed manual transmission. There are three trim levels available - base, Premium and Limited - the latter of which will retail for $28,495 and $29,995, respectively. Premium and Limited models are also available with a new continuously variable transmission (it isn't bad - seriously), and the two-pedal setup adds $1,200 to the sedan's bottom line. Premium models add things like heated seats and mirrors, a sunroof, foglamps and a rear spoiler. The high-zoot Limited trim adds leather seating, a power driver's seat and automatic LED headlamps.
And then there's the STI, which, at $34,495, carries the same base price as the previous model. Like the standard WRX, the STI is a sedan-only affair, but boasts extensive chassis and powertrain upgrades (stay tuned for our full drive report next week). Under the hood is a turbocharged, 2.5-liter boxer-four, producing 305 hp and 290 lb-ft of twist, mated exclusively to a six-speed manual transmission.